Patagonia sells the property to two entities to protect the environment

“Our only shareholder is the planet”, that’s how the family Chouinardowner of Patagonia, announced a change of ownership different from what we are used to. The company, which specializes in clothing and equipment for the outdoors and in food, still amazes almost 50 years after the founder Yvon Chouinard began his experiment in responsible business. Chouinard, what a second Forbes had a assets of $ 1.2 billion before giving up ownership of the company, he was no longer a billionaire.

With immediate effect, the Chouinard family transferred all ownership to two new entities: the Patagonia Purpose Trust And the Holdfast Collective. Every dollar not reinvested in the company will be distributed in the form of dividends to protect the planet.

“Half a century has passed since we started our responsible business experiment,” he commented Yvon Chouinard, founder of Patagonia, former owner and current board member. “If we want to hope to have a thriving and alive planet in another 50 years, we all need to do what we can with the resources we have. As a businessman, despite never wanting to be, I am doing my part. Instead of extracting value from nature and turning it into profits, we will use the prosperity generated by Patagonia to protect the true source of all wealth. We are making the Earth our sole shareholder. I am serious about saving the planet ”.

“The Earth’s resources are not infinite”

The company previewed the news with its employees, contractors and associates at a global event on September 14, 2022. Shortly thereafter, the website was updated to align with the statement. “Our only shareholder is now the planet”with a letter from founder Yvon Chouinard.

“I started as a craftsman, producing climbing equipment for my friends and for myself, then I dedicated myself to clothing”, reads the founder’s letter. “Despite its immensity, the Earth’s resources are not infinite and it is clear that we have exceeded its limits. But it is also resistant. We can save our planet if we commit ourselves to do so ”.

Corporate changes

As stated in the statement released by the company, Patagonia will remain a B Corp and will continue to donate every year 1% of sales to environmental associations no profit. The leadership of the company will not change. Ryan Gellert will continue to serve as CEO and the Chouinard family will continue to serve on the Patagonia board of directors along with Kris Tompkins, Dan Emmett, Ayana Elizabeth Johnson, Charles Conn (chairman of the board) and Ryan Gellert. The Chouinard family will also lead the company’s controlling shareholder, the Patagonia Purpose Trust, electing and overseeing the board of directors, and will also follow the philanthropic work done by the Holdfast Collective.

The history of Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is a certified B Corp company based in Ventura, California. One of the founding members of 1% for The Planet, Patagonia is internationally recognized for its commitment to making products for specialists and for environmental activism. Its structure is based on a single shareholder: the planet. Profits not reinvested in the corporate business are redistributed, in the form of dividends, to protect it. Patagonia operates in outdoor clothing and equipment, food and related sectors through the following subsidiaries: Patagonia, Inc. (clothing and equipment), Patagonia Provisions (food), Patagonia Media (books, films and multimedia projects) , Fletcher Chouinard Designs, Inc. (surfboards), Tin Shed Ventures, LLC (investments), Worn Wear, Inc. (second-hand clothing and repairs) and Great Pacific Child Development Center (child care and development) .


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