Most of us go to the supermarket almost every day. Many people shop even more than once a week. Being a place we frequent so often we should get to know it better. In fact, there are some little marketing tricks that we may not know about.
Look at this product in the supermarket, there are some tricks that make us spend more. Let’s see what they are.
Beware of the supermarket, there are some tricks to make us spend more
For many, perhaps it will be taken for granted but for others it will be a little new discovery. The supermarkets they use different marketing strategies that would lead the customer to buy more products and therefore to spend more. In this case, we are not talking about scams or deceptionsbut much more simply of advertising and strategies that attract those who enter the supermarket. A technique, used by the marketing departments that serves to entice the customer to buy, and even the supermarket, like any existing shop, makes use of this option.
Beware of wines in the supermarket: they could make us spend more
When we go shopping we may encounter several tricks that could lead us to spend more money expected. For example, we should take a good look at the bags that contain our favorite cookies. It is said that their color is a real marketing strategy which would lead us to buy them much more often. Another perhaps less known trick concerns our beloved wines. In fact, we should look at it much more closely because the arrangement of these products could make us buy the more expensive ones.
The wine department is perhaps one of the most popular in the supermarket. These are very often products that many of us do they buy every week and they attract a lot of customers. In this case, however, we should take a closer look at their arrangement, because there are several tricks that you may not know yet.
Particularly, we will be able to easily notice in different points of sale or supermarkets, that there are selections of wines that are very distant from each other. Usually the most precious and expensive wines are contained in wooden cases that recall the idea of wine bars and cellars. This vision leads the customer to throw himself on that selection, often not considering that there is also another more or less distant one with cheaper products although obviously less valuable. Therefore, having said that watch out for wines in the supermarket because there is a little marketing trick that we should know now.